Common Myths Abound when being sold
a Real-Estate Website
1. Flash Headers and Fancy Graphics
"Fancy graphics are important on
property websites."
"A Flash Intro will make clients think better about you and be more
likely to buy from you."
Both these comments are used by graphic designers to try
to get you to pay them to design expensive fancy graphics for you. We
all agree that fancy graphics can look great. But the reality is, that
these ultimately slow the operation of your website down. Many of your
propective property purchasers are still operating on dial-up internet
connections. Even those that have DSL and cable are often frustrated by
slow loading pages and headers. Ask anyone you know who genuinely wants
to buy a property, who has no vested interest in web design, which they
would prefer, a fast operating site with a good search facility, or a
fancy site with a clumsy interface. Ninety-nine per-cent of real-estate
websites have a clumsy interface. They lose customers because of this.
If you still want a flash header, we can arrange for this - but our expertise
is on websites that work - with maximum ease-of-use.
2. I know my Customers
"All my prospective buyers are local"
"They already know who I am"
If you believe this, then you are living in a dream world.
Most successful agents are gaining business at the expense of their peers
by marketing on property portals to national and international buyers.
The simple fact is, more and more people from abroad are using the internet
every day to research properties and make contact with new real-estate
agents. If you are not marketing to these buyers, then you are missing
out on loads of business. We are creating new property portal, some of
which you can advertise on for free.
3. No time for a Property Website
"As soon as I take on a property, it's sold"
"I don't have the time to upload properties. My time could be better
spent doing other things."
With our advanced administration console, adding a new
property takes seconds. If you have already typed up a Word document with
the details, you can cut & paste the text from that straight into
the website. Uploading photos is easier than you'd expect also, as with
one click, the website will take ANY size photo, and scale it correctly
to fit the website & create a thumbnail, all automatically. If you
really have no properties left to sell, then liase with your peers to
put their properties on your website, and split the commission. We are
also working on upload routines for various desktop database software
you may be using to store your property details. lease feel free to discuss
this with us.
4. Cost
"I can't justify the extra expense"
What expense? We're actually offering some advertising
to you for free! No expense to you, and no commitment required.
We also offer a complete design, hosting and management
service for your website, with options such as automatic uploading to
various property portals, translation of property descriptions and more.
Obviously this will cost something. But we are extremely competative,
and increasing your sales even fractionally, will more than make up the
difference. Most agents will realise immediate and recurring profit.
5. Website Localisation
"Over here, properties are marketed differently,
and your sort of site won't work"
The whole point of our technology, is that it is designed
to be adapted to any country and any style. Websites can be in any language,
or a combination. Prices can be in any currency, or a visitor selectable.
Properties can be categorised and selected in any way, chosen by you,
or by your customers. For example, in the UK, people like to see all the
room sizes listed out. In other countries, the liveable area, the lot
size and number of bathrooms are more important. In the Caribbean, air-con
and a pool are important. Sadly the UK doesn't feature many searches for
these. Our websites take these criteria into account. However you want
to present your properties, we can do it.
6. Conclusion
"We can help you"
If your website is easier to use for your customers than
the websites of your competitors, then you will gain business at their
expense.
If you present your properties on our national and international
property portals, then you will gain name-awareness and find more buyers
and sellers.
Send us an email today or call us to find out more - click
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